About
Experts on a mission to create a transparent fashion ecosystem.
We are transparent, keep it simple and give it to you straight, to reach our vision of a transparent fashion ecosystem where consumers, brands and suppliers connect.
At tex.tracer we know that verified transparency in the supply chain is the basis for the needed change. We are not idealistic, but progressive. With tex.tracer, we offer verified information and transparency, creating a new norm for the fashion ecosystem. We address, solve and constantly challenge ourselves and our partners for the greater good: forward is the way.
We enable brands and retailers to collect and verify product and supply chain data directly from the primary source, being the supplier. This data is verified using time- and geolocation stamps, peer-to-peer reviews, and blockchain technology, ensuring accuracy and trustworthiness.
Our mission is to create a better fashion ecosystem where every decision is based on verifiable facts, empowering brands, retailers, and consumers to make informed decisions that positively impact the environment and society.
Our team
We’re a team of fashion experts on a mission. Together, we’ve been working in the textile industry for over 50 years and in more than 10 countries.
With our knowledge of, and network in, this industry, we know how the fashion supply chain works and what can be improved.
We envision a transparent fashion ecosystem that enables everyone to make educated decisions. That’s why we have built a blockchain-powered transparency platform, allowing users to unlock relevant supply chain information.
Together, we can build a transparent fashion community!
Jolanda Kooi
Co-Founder & CEO
Let’s change this industry from within, one step at a time
Bart Westerman
Co-Founder & COO
I live and breathe the fashion supply chain
Olaf Lohle
Head of sales
Leading the charge for a traceable, accountable, and transparent fashion future
Mara Janssen
Product lead
Improving the fashion industry begins with collecting insightful data
Nikki Admiraal
UX/UI
Change happens when we team up
Nadine Jeurissen
Sales
Lets create positive impact together
Aurora Giosa
Client Success
Sustainability in fashion is about making the entire supply chain transparent, accountable, and responsible for every step it takes
Alexandra Clot
Client success
Through partnerships, we weave a sustainable and ethical fashion future.
Marise Arens
Marketing
Let educated decisions based on verified data lead to better outcomes
Gouree Moog
Liaison India
Empowering sustainable textile evolution through transparency
Betty Cao
Liaison China
let's create a better fashion ecosystem together
Eda Iscen
Junior Graphic Designer
Transform insights into impact