How Blue Loop Originals is pioneering circular fashion with transparency and innovation
Blue LOOP Originals was founded in 2013 with a clear purpose: to tackle the growing issue of textile waste. Recognising the vast amounts of discarded garments being incinerated or ending up in landfills, the brand set out to create high-quality clothing from recycled materials. Their first challenge? Transforming one of the most popular garments of all time, jeans, into something new. Today, their collection includes items made from recycled denim, wool, and polyester, continuously pushing the boundaries of textile innovation.
WORN to REBORN
With the mission statement WORN to REBORN, Blue LOOP Originals aims to give discarded garments a high-quality second life. By recycling and embracing responsible production, the brand ensures that less textile waste is incinerated or sent to landfills, and more clothing is transformed into new garments. Every discarded piece deserves a renewed purpose, and through continuous innovation, Blue LOOP Originals is reshaping the fashion industry, one step at a time.
Why transparency matters
Transparency is at the core of Blue LOOP Originals’ commitment to sustainability. In an industry often criticised for opaque supply chains and unethical practices, the brand prioritises clear and traceable production processes. Through creating transparent supply chains, they want to ensure that consumers are fully informed about the origins and production processes behind the products they buy and wear. That’s why Blue LOOP Originals prioritises strong relationships with their production partners, ensuring they know every link in their value chains. Through their collaboration with tex.tracer, Blue LOOP Originals has enhanced its ability to track and communicate the journey of its garments. This partnership not only ensures better oversight of production facilities but also provides consumers with the information they need to make sustainable choices. Next to that, Blue LOOP Originals also strives to raise awareness of the environmentalbenefits of choosing recycled and natural materials. Through the integration between tex.tracer and LCA partner bAwear, Blue LOOP Originals is able to provide full insights into their production chain and the sustainability savings they achieve.
Overcoming challenges in supply chain traceability
One of the biggest challenges is ensuring that every production facility in Blue LOOP Originals' supply chain registers with tex.tracer and provides all the necessary data. While the brand maintains strong relationships with all its facilities, some factories are still unfamiliar with these systems. However, their participation is crucial, as they hold the key information needed for full transparency. By integrating tex.tracer, Blue LOOP Originals has centralised its supply chain data, streamlined communication and improved the accuracy of sustainability reporting. This transition has laid the foundation for even greater transparency in the future.
Today, around 75% of Blue LOOP Originals' supply chain partner are based in Europe, with 44% located in Portugal, 22% in Turkey, and 11% in Italy. The remaining suppliers include 5.5% each from the Netherlands, Belgium, Germany, and India. Across their entire product range on tex.tracer, Blue LOOP Originals has mapped the supply chain all the way to Tier 4, covering the sources of recycled and natural materials. This comprehensive overview significantly enhances traceability throughout the supply chain.
Measuring footprint data: turning insights into action
For Blue LOOP Originals, sustainability goes beyond using recycled materials, it’s about fully understanding and actively reducing their environmental footprint. That’s why footprint data collection has become a fundamental part of their operations.The brand had already begun measuring product impact in collaboration with LCA partner bAwear, but tex.tracer has allowed them to take this initiative even further. By integrating footprint data into a transparent and accessible platform, Blue LOOP Originals can now share these insights directly with customers. This not only strengthens their commitment to transparency but also empowers consumers to make more informed and responsible choices
How tex.tracer has simplified footprint tracking
Working with tex.tracer has greatly enhanced the efficiency of Blue LOOP Originals'footprint data collection. One of the most significant benefits is having all essential information, such as social audit reports, sustainability certificates, and footprint data—consolidated in a single platform. Previously, while the brand had access to this information, it was scattered across multiple sources, making it difficult to manage and even harder to communicate transparently with consumers. By integrating tex.tracer into operations, Blue LOOP Originals has been able to provide consumers with clear insights into the origins and environmental impact of its products. The process of measuring footprint data has offered valuable learnings on the sustainability performance of products, highlighting areas for improvement and reinforcing the importance of supplier engagement in data accuracy. While some suppliers were initially hesitant to embrace footprint tracking, ongoing education and support have been instrumental in increasing adoption.
The Digital Product Passport (DPP): elevating consumer awareness
Blue LOOP Originals believes in empowering consumers with the knowledge to make responsible choices. That’s where the Digital Product Passport (DPP) comes in. The DPP enhances product traceability by providing detailed insights into each garment’s journey. From fabric composition to environmental footprint, the DPP ensures that customers have all the information they need to make sustainable choices. By adopting tex.tracer’s DPP feature, Blue LOOP Originals has made it easier to consolidate this information into a single, user-friendly format. Having all information stored in one place has been a game changer. Previously, data was scattered across multiple sources, making it challenging to manage and communicate effectively. Now, with everything gathered on one platform, it is much easier to present information to customers and share sustainability insights seamlessly.
Looking ahead: scaling transparency and footprint tracking
As Blue LOOP Originals continues to grow, the brand remains committed to expanding its transparency initiatives. Moving forward, the focus will be on ensuring that all supply chain partners consistently upload data to tex.tracer, while also increasing supply chain partner education to further enhance engagement with footprint tracking. The brand will continueto refine its use of footprint data, allowing for more informed sourcing and product development decisions. Next to that, the team will focus on entering footprint data more comprehensively to enable Life Cycle Assessment (LCA) calculations for all future items. Furthermore, strengthening the integration of the Digital Product Passport across the entire collection will remain a priority, reinforcing the commitment to traceability and sustainability. With these efforts, Blue LOOP Originals is not only setting new sustainability standards for itself but also inspiring the broader industry to embrace circular fashion and full supply chain transparency.
Feel free to reach out to Blue LOOP Originals with any inquiries. Send them an email: info@bluelooporiginals.com and find out more by clicking here.
